Grow your cybersecurity business with leading products

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  A product will be successful if it solves the proper customer challenge. We can help companies by targeting the appropriate market segment, interviewing, and understanding your customer’s needs, quantifying and prioritizing these needs, and mapping these needs to product features and roadmap.

  A product business case forecasts the expected revenue, capital, expense, and profits. Sometimes there are assumptions in a case that may be inaccurate or overly optimistic, resulting in not delivering the expected financial outcomes. We can help by developing a business case that accurately estimates the market, uses a realistic revenue capture rate, presents complete capital and expense estimates, and considers the competition.

  Establishing a price that is both competitive and covers product costs is more of an art than a science. Setting a price too high may result in not realizing the forecasted revenue or too low; the market may perceive it as low quality. We can develop a pricing strategy that considers the dynamic nature of the markets, an assessment of competitors’ prices, and service costs. 

  Often, products do not meet the customer’s expectations or deliver a poor customer experience. We can help by engaging customers at different phases of the development process to get frequent and direct feedback.

 Companies are often finding themselves playing catchup with competitors by offering competing products after the market is established. It is important to understand where your product is on the market maturity curve. This will help determine if you are late to capture sufficient market share or early enough to compete. We can help by conducting a competitive assessment and developing a road map and pricing strategy to differentiate your product from the competition.

  Whether you need a permanent or temporary Product manager, we offer highly motivated and experienced people.

  We provide on-demand product consulting with a focus on improving your product management program.

  Gain quick-to-use insights with workshops concentrated on product research, discovery, and validation services.